A product slider for a coffee roaster, given a stir
Sample shop. First Crack, its products and its prices are made up.
Crema, marbled
The same products on a warp, which moves like milk going into a cup.
Why swirl for coffee
People hold a picture in their head of a spoon going through a cup, and a swirl transition puts it on the screen. It also works mechanically. Most coffee photos are round things seen from above: cups, saucers, a heap of beans. A vortex turning around the centre leaves that centre readable for most of the move.
A roaster sells often and sells small, so the page is built for repeat customers. There is little to look at beyond beans and a price, and the main decision is what goes with what. So a roaster gets good use out of a cross-sell row on the product page. A slider here earns its place by shortening the path to the next bag, not by entertaining.
How to build this
- Product Slider
- One at a time, Swirl, about 1300 ms, not too wide on a large screen.
- Pattern
- Goes well with, a free cross-sell row for the cart and product page.
- Storewide
- Hover morph on all product lists, so the bag turns into the bean.
The same products, in plain store blocks
What the rest of this shop would use day to day: a product page, a grid and a related row, in its own colours.
The product page
Block: Product Stage. Pattern: Product page.
Gold bag single origin
€16
In stock
Roasted in small batches and sent out within the week. Pick a colour and the picture, the price and the stock line change together.
The range, with quick view
Block: Morph Grid. Pattern: Shop grid with quick view.
Gold bag single origin
€16Roasted in small batches and sent out within the week.Morning roast beans
€14Roasted in small batches and sent out within the week.Square saucer cup
€22Roasted in small batches and sent out within the week.Bamboo saucer cup
€19Roasted in small batches and sent out within the week.Stoneware espresso cups
€28Roasted in small batches and sent out within the week.Goes well with it
Block: Product Slider. Pattern: Goes well with.
Questions
Does a swirl make people dizzy?
A very large one can. Keep it inside a contained column here, rather than across a whole wide hero, and leave autoplay off.
How do I sell filters and cups next to beans?
Use cross-sells in your WooCommerce product settings and show them with a Product Slider set to Cross-sells. The free version has this source.
Can I show a roast scale?
As a product attribute it appears in the Morph Card details panel, as text. The roast dots on this sample are plain HTML.












