Echo, a reel whose products leave frames behind

The four ways

Frames is the film strip, with shrinking copies and a slight tint. Ghost uses fine, nearly same-sized copies that fade quickly, the most polite of the four. Arc swings the copies upward along a curve. Spiral turns them in tight circles as well, which is by far the loudest. All four are the same mathematics with other numbers, and you can switch between them above.

What the trail needs

A strong silhouette on a plain background, as trails are made of the picture itself. A red shoe on grey gives a beautiful trail; a busy lifestyle shot gives mud. Autoplay shows it off without anyone touching the row, because the trail only exists while the row is moving. Four seconds between moves leaves enough time to read a price.

Details on the card

The name, price and button stay on each card, in the card's own box. The trail is drawn behind the moving picture, on the canvas, and doesn't carry the text along. So while a card is at rest, which is nearly all of the time, it looks like any other product card.

Good uses

A short reel of a new drop, or best sellers on a home page, with three or so in view. It is not for a long list, since it moves one product at a time. And it is more fun on a large screen than on a phone, where one card is in view and the trail runs off the edge sooner.

Questions