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The tilted wave, three rows at an angle, without an end

Three rows of square products, all of one height, tilted across the page and running against each other. Scrolling pushes them. Every product keeps its name, price and button on the card, and reacts to the pointer. Pro

Vintage pocket watch with a long chain on dark wood
Heirloom pocket watch€265
Woman wearing an oat wool coat over her shoulders against a warm sand backdrop
Oat wool coat€340
Gold necklace with an open heart pendant on rippled white fabric
Open heart necklace€120
Silver metallic sneakers worn with blue jeans, legs raised against a grey backdrop
Silver foil low€139
Sand-coloured leather armchair with sculpted arms in a terracotta room
Sand wing armchair€1150
Hand holding an unlabelled white tube against a solid pink background
Soft hand balm€18
Black over-ear wireless headphones on a white background
Soft-shell headphones€219
Rows of small white wood-wick candles in glass jars on a light wooden table
Wood-wick minis€38
Woman in an oversized black leather blazer sitting on a wooden stool in a studio
Leather boyfriend blazer€390
Fine gold chain with a small disc pendant against a dark teal backdrop
Disc pendant€145
Mustard velvet armchair with cane sides and wooden legs against an olive wall
Mustard cane armchair€640
Three unlabelled amber glass bottles with black pumps and a dropper on textured white
Amber cleanser trio€58
Overhead view of black coffee in a white cup on a square saucer, half on white wood and half on black
Square saucer cup€22
Black open-back headphones on a dark textured surface, in black and white
Open-back headphones€249
Two white vases, one tall and slender, on a magenta and turquoise backdrop
Long-neck vase duo€88
Open brass pocket watch with a white dial, resting on its chain on pale fabric
Brass hunter pocket watch€148
Pair of white chunky sneakers with taupe panels lying on red satin
White chunk runner€135
Brown leather club chair with brass stud detailing on a white background
Studded club chair€1290
Overhead view of black coffee in an orange polka dot cup on a terracotta and white backdrop
Orange dot cup and saucer€24
Coral red wireless headphones lying on a polished red wooden surface
Coral wireless headphones€179
Two wood-wick candles in glass jars on a light table with a soft blurred plant behind
White fig pair€32
Two hand-patterned ceramic mugs on a white table beside a variegated plant
Patterned mug pair€42
Amber glass bottles on a round wooden tray with folded linen behind
Amber apothecary set€78
Woman lowering her sunglasses, wearing a belted taupe trench coat against a brown backdrop
Taupe belted trench€260

How to get it

It is the Product Tape block with three rows and an angle of about nine degrees, and the Tilted wave pattern sets exactly that. Insert the pattern, full width, on a dark section. Pick the source, and use at least 24 products so that the rows do not repeat in view. The Pro plan includes it.

Why tilted

A straight ticker reads as a footer decoration, whereas an angle breaks up the page's vertical rhythm and makes people stop. The rows run past the edges, so nobody sees where they end. The angle is kept low enough for the products and prices to stay easily readable.

On the card

Each card shows the photo with a dark gradient at the bottom, and on it the name, price and button in white. Under the pointer the row slows to a quarter of its speed and the button grows a little, which makes a moving target easy to hit. Touch screens can tap the button in passing, and the scroll speed is what they control.

Where it belongs

In the first part of a home page, or as the big closing section of a campaign page. The tilted wave says "there is a lot here", so it needs a range to back it up. With fewer than a dozen products, use a straight tape with two rows, or a coverflow, which shows few products well.

Questions

Does it work on a phone?

Yes. Cards have a minimum size of 11rem and the rows keep running, with the scrolling of the page pushing them.

Can visitors stop it?

Under the pointer it slows down. With reduced motion turned on, it stands still and scrolls by hand.

Sample products throughout. Pro starts at $19 a year.

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