Editorial, the name set like a headline

When names carry weight

If your products have real names, a jewellery collection or a limited range, this design lets them be read as words instead of as labels. It works least well on generated names with sizes and codes in them. Short names of two or three words look the most deliberate at this size.

Long names

This is one of the few designs that lets a name wrap rather than cutting it. A two-line name pushes the price down, so the cards in a row may have their prices at different heights, while the links stay along the foot. That unevenness suits the design, but it will not suit a price-led list.

A link instead of a button

The add to cart looks like a link in your text colour, so nothing pulls the eye away from the name and the photo. It takes less room, and it asks less. If most of your sales come straight from the row, a design with a filled button such as Classic or Offset will be plainer about what to do.

Questions