Poster, large type on a picture that falls into dark

Why it is reliable

A gradient that dark makes white text readable over any photograph, so you can stop checking each product one by one. It looks expensive on dark and moody photography, such as jewellery, watches or anything lit from one side, and it turns a row of products into something closer to a row of campaign images.

The outlined button

The button is a thin white outline, which does not compete with the photo, and it fills with white when pointed at or reached by keyboard. This is the one design that sets its own colours: its text and button are always white on the dark foot, whatever your theme uses, since nothing else would stay readable.

What to watch

The gradient hides the lower part of the picture, roughly the bottom third, so a product standing low in the frame goes into the dark. Photos with the subject in the upper middle work well. The large name wraps onto a second line when it has to, which makes the foot taller, so try your longest names.

Questions