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Round, the picture in a circle

The picture is cut to a circle, with the name, the price and a pill-shaped button centred underneath. When pointed at, the picture moves slightly closer inside its circle. Pro

Two unlabelled cream pump bottles on an orange and red backdrop with diagonal light
Daily lotion duo€34A short ingredient list, fragrance free, for every skin type.
White spray bottles beside a dried palm fan and stone on a blue and tan backdrop
Milk mist set€46A short ingredient list, fragrance free, for every skin type.
Three unlabelled amber glass bottles with black pumps and a dropper on textured white
Amber cleanser trio€58A short ingredient list, fragrance free, for every skin type.
Glass serum bottles and a dark jar in a shaft of light on a sage backdrop
Night serum and cream€72A short ingredient list, fragrance free, for every skin type.
Burgundy serum bottle with a blank label and raised dropper on a bamboo-lidded jar
Berry dropper serum€39A short ingredient list, fragrance free, for every skin type.
Hand holding an unlabelled white tube against a solid pink background
Soft hand balm€18A short ingredient list, fragrance free, for every skin type.

A softer row

Circles take the hard edge off a shop, and that suits skincare, food, baby products and anything sold on being gentle. They also make a good small row: categories, a set of refills, a short list of gifts. In a long grid a lot of circles leave a lot of white corners, which can look thin.

What your photos need

The corners of every photo disappear, so the product has to sit in the middle with room around it. A flat lay shot from above is ideal, and anything held in a hand or cropped close will suffer. It is worth trying a whole row of your own photos before you decide on this one.

With effects on the images

The circle belongs to the plain picture. An effect draws on a canvas across the row, and the shape then depends on what the effect does with its slides, so look at it before keeping both. The closer look on hover is part of the design, and a second picture on hover comes in inside the same circle.

Questions

Are the buttons round too?

Yes, the button turns into a pill to match, whatever shape your theme gives it elsewhere.

Does the name get cut?

A long name ends with an ellipsis so that the centred stack keeps its shape.

Sample products throughout. Pro starts at $19 a year.

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